Including your employment history can help clients understand your history inside and outside MRKT365. Briefly explain your roles, responsibilities and achievements in your previous roles. Highlight project-based experience in your experience section to further sell your services.

 

Use the S.T.A.R. Method when writing about your experience

Situation: What was the situation, problem, or conflict you were facing?

Task: What were you tasked with? What were your responsibilities or goals?

Action: What action did you take? What did you do to solve this problem? (start with action verbs)

Result: What was the result or outcome of your action? How did it benefit the organization? Can this result be quantified?

 

Do's 

Use bullet points to organize your experience.

Describe your responsibilities in concise statements led by strong verbs.

Focus on the skills and strengths that you possess and that you have identified as being important to your field.

Try to incorporate industry-specific keywords.

Limit your description to the three or four most important points.

 

Don'ts

Avoid using "I" and "We" in your experience description

Avoid summarizing or describing what the company you worked with did or does.

 

Example of an experience description for an SEM marketer

 

Account Manager - MRKT360

• Built, Managed, & Optimized Google Ads (AdWords) accounts ensuring quality leads & profitable PPC marketing campaigns.
• Managed multiple marketing accounts with budgets up to $10,000 per month.
• Made data-driven decisions while constantly improving campaign performance to maximize ROI for clients.
• Communicated frequently with clients, discussing account performance and strategy.
• Created influential online marketing strategies for businesses using powerful ad copy and creative content.