It’s okay to show off your achievements on MRKT365, your profile description is the best place to summarize why you're the best freelancer to hire for the job. Your profile description isn’t entirely visible until someone views your profile, but since it’s at the top of your profile it’s essential to introduce yourself and pitch your services. This is where you set the tone for your profile but don’t write a book, and remember, never include your contact information in your profile.
 
Do's:

[object Object]Keep it short, be precise not generic. Write 3 sentences about your professional career followed by 5 bullet points highlighting your top attributes, this is a good start. If your career experience doesn't directly align with the jobs you hope to get then add them to your experience section and do not mention them in your profile description.

[object Object]Talk about your results, business processes, and remember to keep it positive.

[object Object]Proofread carefully, you can use free tools like Grammarly to double-check your grammar. 

[object Object]Describe your work ethic and preferences (the jobs you prefer). Keep in mind that you can choose potential clients by the way you write.

[object Object]Always name industry-specific software and techniques you use in your projects
 
Don'ts:

[object Object]Do not write a long profile description, remember, you have a whole profile to add your details. A person looking at your profile should understand what you do in 2-5 seconds. In 15 seconds, they should understand everything you have written and decide if they should hire or message you to start a project.

[object Object]Don't talk about your personal story. Write about the services you offer and the qualifications you have to back them up.
 
[object Object]Don't use a passive voice. For example,
 
Instead of writing "the particular project was managed by me", you should write "Managed particular project" or "Implemented new processes" over "the new processes were implemented by me", etc. As you can see in the given examples that the active voice phrases are quite concise and easy to understand for clients.
 
Check if your description is written in a passive voice here.
 
Example of a profile description for an SEM marketer.
 
Digital marketer with 6 years of experience in a marketing agency setting. I have worked with clients in a variety of sectors (B2B, B2C, and SaaS) who have monthly budgets ranging from $5,000 to $100,000. My approach is to tie the performance of your ad campaigns with real financial data in order to best understand the value that I produce for your business.
 
Why you should hire me:
 
✅ Fully Certified Google Ads Premier Partner
✅ 6 Years of Google, Microsoft, and Facebook Ads experience
✅ Worked with 30+ clients to achieve profitable results
✅ Most projects I worked on were long-term ones
✅ Received additional in-person training from Google
✅ Advanced experience with E-commerce, Financial, and Local Services companies